Women are fueling the red-hot auto industry, long dominated by men. They influence more than 80 percent of automotive purchases and drive more than 50 percent of autos sold annually in the United States. Since 2012, women held more driver’s licenses than men did.
“Women want more practical features,” said Libby Murad-Patel, Jumpstart analyst. “Few [female car buyers] just want a change in style or performance. They trade because of vehicle age, mileage, and having children or growing out of children. They’re looking to get through a life stage with the current vehicle.”
Women are more likely to value unbiased opinions, relying more on independent research and reviews. They do their homework online and are more likely than men to consult Consumer Reports.