Credit: Lincoln

For many brand conscious buyers, Lincolns aren’t on the list when it comes to shopping for a luxury car. The American manufacturer lacks the performance pedigree required to keep it in the running against German competitors, such as Audi and BMW, and its product line struggles to keep up with consumers’ evolving preferences. As a result, sales have fallen behind other premium brands, including Acura and Buick.

But there is one reason that Lincoln should be on the radar of every commuter, and it has nothing to do with fuel economy or Matthew McConaughey. Lincoln is the only “near luxury” auto maker to offer massaging driver and passenger seats as an option in many of its sedans and crossovers.

The driver’s and front passenger multicontour seats are 22-way adjustable, and active motion massage is an additional option that provides either lumbar massage and rolling massage. Turn on the heated seats, set SiriusXM Radio to some chill music, and the cabin faintly transforms into a day spa.

Of course, there are many other reasons to shop Lincoln vehicles, including the ability to opt for a hybrid version of the MKZ sedan for the same price as its 2.0-liter turbo equipped twin, Sync 3, and available 20-speaker Revel audio system. However, the best reason may be the price. The massaging seat option is available in the MKZ Reserve and MKZ Hybrid Reserve, which start at $39,670–well below where you’ll find it in a Mercedes or BMW. It’s also high level trims of all other Lincoln models except the compact crossover MKC, and in some versions of the Ford Taurus, Ford F-150, and Ford Explorer.

Intuitive technologies including available adaptive cruise control with stop-and-go, auto hold, Pre-Collision Assist with Pedestrian Detection and enhanced park assist help ease the new Lincoln MKZ driving experience.