Tesla envy among German luxury carmakers remains at a fever pitch, as Automotive News pointed out this month. Indeed, BMW’s top executives will skip next week’s Paris auto show to wrestle with how to react to the U.S. upstart.
Norbert Reithofer championed the BMW i3, shown here at its world premiere in 2013 in New York. Mercedes-Benz and Audi have accelerated their own electric-car programs as they wrestle with how to react to the U.S. upstart, which has received almost 400,000 preorders for its Model 3. Now, BMW’s management board is holding talks aimed at breaking a deadlock over whether to produce new electric cars, including a battery-powered Mini, sources told Reuters.